Apple Maps Aims to be Improved than Google Maps

14 November 2014

Johannesburg: Ever since the introduction of Apple Maps two years ago, Apple has made continuing efforts to improve the maps service and catch it up to its major competitor, Google Maps. The company’s subsequent move to develop Apple Maps is to crowdsource data on local businesses from business owners themselves, employing a new portal that started on quietly in the last week of October.

“Maps Connect” Tool Helps Acquire Local Business Data Directly into Apple maps

Apple has started a tool, called Apple Maps Connect, in order to allow owners of small business to handle their companies’ listings in Apple Maps, set up indoor on Apple Maps, and even install indoor positioning in chosen areas. The updated listings will emerge within a week on mobile and desktop versions of Apple Maps, and the service is free of cost for businesses or their certified representatives.

Business owners just need to sign in to Apple Maps Connect with their Apple ID and password in order to add content. Owners enter detail about their business – its name, phone number and address – which Apple then utilizes to check the business in real time, putting an automated call to the phone number to provide a PIN Code. One report says that businesses can also check later or make sure with an email id. Owners then check the business’s site, and add other detail, like how Apple Maps must sort the business what hours it’s open, and information like its website, Facebook page, Yelp page and Twitter handle.

In addition, through the Maps Connect website, Apple is soliciting businesses that are concerned in setting up Apple’s Bluetooth LE emitters – iBeacons, at their locations. Once you click through the applicable “Maps Indoor” page, the site confirms about Apple acquiring an overwhelming response to its indoor positioning technology, and is prioritizing venues that are available to the common public, see yearly visitors more than 1 million every year, offer complete and scaled reference maps, and allow WiFi all through the building.

In a drop-down menu where business owners respond to a question: How are you preparing to employ indoor positioning, Apple gives numerous choices:

  1. Automatic Check-ins
  2. Ads/ Promotions
  3. Navigation/Wayfinding
  4. Delivering Content/ Information

These cover the key areas where beacons and iBeacons mainly are anticipated to be helpful. Apple validated that Maps Connect is U.S. just for now, but new countries will be added soon.

The most quick and vital effect of Maps Connect will probably be an influx of new and revised business listings on Apple Maps. As it is introduced 2 yrs ago, Apple Maps has to live down the terrifying stories of crazily incorrect things, directions, and imagery that users suffered through the app’s initial stages. As the Verge reports, apple has constantly taken measures to better the service, though it is significantly less obvious about the attempts it’s undertaking at any given time than Google is with the work it does on Google Maps.

A comprehensive and advanced listing on Apple Maps would facilitate Siri to get a local business when users seek directions or discover what’s nearby. Maps Connect could be an influential tool for the many small businesses that are not listed yet in Apple Maps, and will also profit Apple Maps users, particularly those who like to find out and support small, local businesses. Similarly, interior views would assist in directing visitors through big buildings and venues.

Apple Accelerates Fight against Google Maps with Indoor Directions

The introduction of Maps Connect also overlaps with Cult of Mac’s current discovery of an obvious app managing indoor mapping capabilities. In the app, Apple describes a way of transitioning from a map exhibiting indoor elements, such as restaurants and stores. 

The technology incorporates iBeacons, and indoor mapping would differ depending on the type of building. Mapping for a mall could take in information about the site and name if every store, pertinent coupons and sales, the showtimes of the mall’s movie theater, and the menus of the restaurants within the mall.

Apple is working to space Apple Maps from its infamous launch, and is nearer to competing with rivals like Google Maps. As the Verge notes, crowdsourcing mapping data has turn out to be a usual practice, and Apple apps presently collects information from an array of sources like DigitalGlobe, Tom Tom, Waze, and even the US government.

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